Hint: It's got something to do with road safety...
Private sector general insurance company ICICI Lombard recently sets a new Guinness World Record under its recently concluded Ride to Safety initiative. The record involved 5000 school children from 7 schools in Mumbai assembling at an open ground in Mumbai to form the shape of a helmet. The children wore 70,000 specially designed ISI marked helmets that the company distributes during its ‘Ride To Safety’ workshops. The earlier record for the largest gathering for people wearing helmets at one location was 3,921 held by Ministry of Interiors in Dubai.
Bhargav Dasgupta, MD & CEO, ICICI Lombard General Insurance Company Ltd. shares, “Through our ‘Ride to Safety’ initiative, we aim to facilitate a behavioral change among children and parents to adopt road safety habits when riding a two-wheeler."
About ICICI Lombard Ride to Safety initiative
• Incepted in 2015
• Over 300 schools across Mumbai, Delhi, Pune, Ahmedabad, Nagpur, Chennai, Bangalore have been covered so far
• 70,000 ISI marked helmets distributed since 2015 (till March 2019)
• Over 1,00,000 children and parents imparted with road safety training through direct contact programs
• 25000 helmets (12,500 to parents and 12,500 to children) distributed in FY2019
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