T-Series ventures into digital space; to produce web-series & web-films

After proving to be the mogul of music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films. Bhushan Kumar’s T-Series along with producing films and music videos have ventured out into locking scripts for web-shows and web-films. The new venture will be headed by one of the oldest confidante of T-Series, Mr. Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series.

Speaking on the expansion, head honcho of T-Series, Bhushan Kumar says, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”

T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, Zee5 and other such platforms for digital distribution of their home productions. Speaking on his new role, Mr Vinod Bhanushali, says, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. We have a lot of scripts coming to us every day and many of them are a perfect fit to this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”

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Music has always been an important aspect of all T-Series films. Even with the new space which will explore fiction, non-fiction stories on digital platform, music will still be a very integral part.