Anirban Roy Choudhury

The Viral Fever releases trailer for its first Black and White web-series

Titled Kota Factory, this TVF Original will be released on YouTube and TVF Play on April 16.

In an attempt to provide true-value brand solutions while entertaining millennials, The Viral Fever (TVF) has partnered up with Ed-tech learning platform Unacademy to launch 'Kota Factory.' The TVF Original is part of TVF's commitment to expanding its content slate in 2019 to include more genres and contemporary narratives; giving viewers across the country a fun summer line-up.

Set to launch on April 16, 2019, on TVF Play and YouTube, 'Kota Factory' revolves around the lives of IIT aspirants based in Kota, the coaching centre industry and the various ups and downs in a student's life. Starring Mayur More, Jitendra Kumar and Ahsaas Channa the show seamlessly and naturally integrates the various Unacademy offerings into the narrative.

The Viral Fever releases trailer for its first Black and White web-series

Sameer Saxena

Sameer Saxena, chief content officer and head, TVF Originals, says in a media statement, "Today brands use various marketing tactics to connect with consumers, branded content being one of them. At TVF, we strongly believe that branded content should be organic and seamless and the focus should be on making viewers internalise the values the brand is trying to present through the content. And that's exactly what TVF is a pro at! We are extremely delighted to collaborate with Unacademy on a show like 'Kota Factory' which is the first Black and White web-series in India, reinforcing TVF's status as a disrupter in the world of digital content. The show falls perfectly in line with our promise to deliver quality content to our viewers while helping brands craft winning, branded content."

Shweta Sivasankaran, head of marketing, Unacademy adds, "We are excited to collaborate with TVF on 'Kota Factory'. Unacademy is a platform that brings expert teachers and dedicated students together. The show is a tribute to the principles that Unacademy stands for. It is also an opportunity to reinforce our brand story while connecting with our learners in an engaging way."

Kota Factory revolves around the life of Vaibhav (Mayur More), a 16-year-old student who moves to Kota with hopes of clearing JEE and getting into an IIT. The show follows his journey as he learns to cope and compete under pressure with the help of his friends, teachers and Unacademy.