The account was won following a multi-agency pitch.
Puretech Digital has won the mandate for Brand Factory. The account was won following a multi-agency pitch.
As part of the mandate, Puretech Digital will be focusing on a strategic SEO approach for Brand Factory where the primary focus would be to increase online sales for the brand. This would be achieved through a detailed technical SEO execution across the site, working across the purchase cycle of a customer, and finally with the creation of compelling content, and its promotion through a variety of digital channels, including search and other content dissemination platforms
Commenting on this win, Prashant Deorah, CEO & MD, Puretech Digital said “We are working with a unique approach and strategy for Brand Factory – putting the customer in the center of our approach. We are proud to be associated with Brand Factory and the Future Group and are confident about meeting our milestones together with the BF team."