The account was won post a multi-agency pitch.
iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the social media duties for the stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.
As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”
On the association, Prabhakar Tiwari, CMO, Angel Broking said, “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”