afaqs! news bureau

Mixed Route Juice bags DHARA's digital, social and content account

India's leading edible oil brand DHARA signs Mixed Route Juice (MRJ) as its Social and and Digital Media agency.

Mixed Route Juice, a boutique social and content agency who is known for its disruptive ideas is all set to give the brand DHARA a fresh look and pomp in the social media universe.

Commenting on this new association, Amrita Sharma, Co - Founder & Creative Head at Mixed Route Juice said "Dhara has been a brand that's stuck with India since forever. It is our honour to partner with them and create campaigns that match the brand space."

Speaking on the development, Mr. Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd,said,“Brand Dhara is determined to effectively reach to the growing digital natives and engage consumers on the go. To support this endeavor, we have partnered with MRJ as our Digital Media agency. The task is extremely critical and linked to Brand’s growth in future and MRJ’s approach is duly aligned to this objective. We are confident that our association will drive our objective successfully to our consumers and potential consumers.”

To work with a brand like Dhara will be challenging and interesting at the same time. They've always been a sensible care taker in the Indian market. We hope to bring the same feel alive through our digital campaigns." said, Rajat Arora, Co-founder and Business Head at Mixed Route Juice.