Airtel partners with Perplexity to offer pro access to its customers

Bharti Airtel has partnered with Perplexity, to offer 12-month Perplexity Pro subscription free of cost to all its customers. Perplexity is an AI-powered search and answer engine that provides real-time responses in conversational language. It replaces web page listings with direct answers and allows users to refine results using its self-learning AI tool.

Perplexity offers a free version with basic search functions and a Pro version for professionals and heavy users. Perplexity Pro includes more daily searches, access to advanced AI models like GPT-4.1 and Claude, model selection, deep research, image generation, file uploads and analysis, and Perplexity Labs for idea development. It is priced at Rs. 17,000 per year globally.

This Pro subscription, worth Rs. 17000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year. This marks Perplexity’s first partnership with an Indian telecom company. All Airtel users can avail this offer by logging-on to the Airtel Thanks App.  

Commenting on the partnership, Gopal Vittal, vice chairman and managing director, Bharti Airtel said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”    

Aravind Srinivas, co-founder, CEO, Perplexity said “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India, whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”