afaqs! news bureau

FCB Group India brings together brands and platforms with its 'FCB NOW' program

The program is aimed at bringing key industry players to develop new-age solutions.

FCB Group India has announced 'FCB NOW', a program that brings together brands and platforms to develop new-age solutions. This program is possible through FCB's partnerships with industry giants like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat helping shape the future with cutting-edge solutions and opportunities to address today's pressing challenges.

"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

"We are excited to bring together some of the most influential platforms in the digital space to inspire our brands with solutions for the future. This program aligns with our company's core mission of building Timeless and Timely brands, with creativity fuelled by diversity, data and technology to drive big brand success," he added.

The program emphasises generating ideas, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

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