Redmi gets the highest audience engagement.
This is the month when retailers and big brands pump up their big-sale game and pursue people all over the world to buy online. Although Cyber Mondays are not yet popular in India, that doesn't break the shopaholic tendencies of Indian buyers.
Brands like OPPO, Redmi, Motorola, and OnePlus launched their new variants of smart phones while Renault and Ford gave us a glimpse of their new cars. On other hand, NESCAFé launched another heart touching campaign that conveys a simple message of #BadalLifeKiRaftaar - stepping up in life brings newness and excitement.
All the stats here are updated until December 1, 2017.
• Only advertisements launched in November of 2017 are considered.
• The overall audience sentiment that is mentioned below each advertisement is based on a number of views, likes, dislikes, watch time, and comments.
• The list does not include ads (about the video content) by another content provider platform like Netflix India and Hotstar.
Here are the top 10 video advertisements by Indian brands on YouTube for the month of November:
1. #MiA1 - Picture Perfect Dual Camera
Redmi has been ruling the smartphone market for a while with its new product launches. With a short 15 second advertisement, it tops the list of most viewed advertisements in the month of November by racking up a massive 32 million views. The advertisement is focused on the new product, the Mi A1 and its dual camera feature. Mi A1 comes with a flagship dual camera with 2x optical zoom, 13.9cm (5.5) FHD display and full metal body.
2. OPPO F5 - Capture the Real You
For their latest campaign, OPPO has roped in the dashing pair of Siddharth Malhotra and Deepika Padukone. With such star power, the advertisement was bound to come up in the top listing of the most viewed advertisements for November. The advertisement features Deepika strolling across a foreign city clicking pictures while Siddharth follows her. They eventually end up clicking pictures together and he calls her a "real beauty". It has garnered over 20 million views in a short span of time.
3. All-New Ford EcoSport | It's On Your Side
The All-New Ford EcoSport is set to win you over with its rugged new look, sleek interiors and a raft of ingenious technologies. Rightly celebrated as the car which started the compact SUV segment, it builds-on the dynamic appeal of its predecessor with a design that exudes style, a powerful new engine that keeps up with adventure, and enhanced features. The advertisement showcases the powerful drive capacity of the vehicle as a father-son duo go chasing after an air balloon across the city in the EcoSport.
4. Presenting Moto X4 | Experience Perfection
With brands like Redmi and OPPO on the list already, Motorola is not far behind either in the race to gain maximum advertisement viewership. The all new MotoX4 brings to you a stunning glass and metal body, Qualcomm Snapdragon 630 Processor with up to 4GB RAM, IP68 water and dust resistant design, 12MP + 8MP dual rear cameras, wireless audio sharing and a lot more. The advertisement is a simple product display ad which features the various specifications of the phone and how it is built to experience perfection.
5. OnePlus 5T
The mobile phone segment is dominating the list and following Redmi, OPPO and Motorola OnePlus is also very visible in 5th place. OnePlus is known for grand product launches - for its new product, the OnePlus 5T, they planned a live launch on YouTube to amass a greater audience. The advertisement is a short 10 second showcase of the live launch date and time without showing the product itself.
6. Nivea Men Fresh Active Deodorant with Arjun Rampal
#GetAFreshStart is what the brand is talking about this season, so every morning you can kick-start your day with the NIVEA MEN Fresh Active Deodorant. In this advertisement, you'll see Arjun Rampal show you how #ItStartsWithYou. The advertisement is only 11 seconds long and conveys the message of the campaign perfectly.
7. Renault Captur
After Ford's EcoSport, Renault Captur is the second car brand on the list. This advertisement features their brand ambassador, Ranbir Kapoor, in a short span of 30 seconds. He is shown taking the keys from the hotel valet and going for a drive in the Renault Captur. He returns satisfied and hands over the keys to the car's real owners. The advertisement has garnered over 9 million views with this star power.
8. #BadalLifeKiRaftaar with NESCAFé
NESCAFé has always created great campaigns for their coffee products. This campaign is no different. It conveys a simple message using the hashtag '#BadalLifeKiRaftaar'. The advertisement features a father explain to his son the how a strong coffee will keep him on his toes for life's new challenges as he informs him of his acceptance to his alma mater. With more than 6 million views, it did quite well.
9. Colgate Oral Health Month 2017 - #KeepIndiaSmiling
Colgate, as a brand, has always believed that everyone deserves a healthy smile. And the first step toward it is good oral health. With Oral Health Month, Colgate, in association with the Indian Dental Association, is helping to #KeepIndiaSmiling. The procedure is to give a missed call to 1800 315 7210 for instant dental advice and a free dental check-up. The advertisement is kept simple and to the point, where people are shown smiling and getting dental checkups across various camps that are set-up.
10. New nature inspired Dove Body Lotions
When it comes to Dove ads, it's usually the shampoos that come to the top. But for the month of November, it is the Body Lotion advertisement that has gained maximum viewership. The advertisement is a classic Dove ad with their typical white colour tone all across and showcasing the various ingredients used in the Body Lotion. It is targeted towards women who seek 24hr moisturisation for soft and radiant skin.
(The author is co-founder and CEO at Vidooly, a YouTube audience development and analytics firm.)