OPPO gets the highest audience engagement.
Just like in January, the top 10 this time around also has a mix of mobile phones and ice cream brands luring young millennials on the occasion of Valentine's Day. The most viewed ad this time is a long format video made specifically for Valentine's Day with more than 17 million views, featuring Sidharth Malhotra and Kriti Kharbanda.
Other than that, Idea 4G is back in action after a long absence, whereas LG advertised its air and water purifier in the best time possible as breathing in the Indian capital this winter, was like smoking 50 cigarettes a day.
• All the stats here are updated until March 1, 2018.
• Only advertisements launched in February 2018 are considered.
• The overall audience sentiment that is mentioned below each advertisement is based on number of views, likes, dislikes, watch time, and comments.
Here are the top 10 video advertisements by Indian brands on YouTube for the month of February 2018:
1. OPPO F5 Sidharth Limited Edition
OPPO F5 is a limited edition product and in order to advertise it, they came up with a beautiful short film, about thirteen-minutes in length. Watch Sidharth Malhotra and Kriti Kharbanda with amazing chemistry as the entire story behind #OPPOF5 Sidharth Limited Edition unfolds. Witness how it acts as the companion you need to pursue your dreams with and #CaptrueTheRealYou.
Despite the advertisement being of a long format, it has proven to be successful and is on the top spot of this month's top advertisements from India, with more than 17.594 million views.
2. Cornetto Oreo - The #PerfectMatch
For their new product, Cornetto Oreo, the brand has once again roped in Alia Bhatt. The advertisement is short and to the point. It showcases the product - delicious Oreo crumbs with the mix of vanilla cream, wrapped in a first-ever chocolate cone. It's definitely a mix made in heaven and nothing less than a #PerfectMatch. The advertisement has made it to the second spot of this month's top advertisements from India with more than 12.56 million views.
3. Upgrade your life with Vodafone
This Vodafone advertisement focuses majorly on the various aspects of a smartphone and the prerequisites for it to be a great one. Ultimately it all boils down to the fact that the smartphone should support a good 4G network, like that which Vodafone provides. Get ₹1500 Cashback when you buy the latest Samsung Galaxy J-series 4G smartphones with Vodafone. So why wait? Upgrade your phone, upgrade your life. The advertisement has garnered more than 11.3 million views and sits on the third spot of this month's top advertisements from India.
Amazon has always come up with interesting advertising campaigns. This campaign, #SabAmazonWaale, is targeted at all sorts of Amazon customers. The advertisement showcases various kinds of people opting for Amazon to fulfil their needs; be it someone who checks the ratings first or someone who would buy products only of their choosing. The bottom line is that Amazon is there for everyone. The advertisement has garnered more than 10.95 million views and sits on the fourth spot of this month's top advertisements from India.
5. The All New Hero Duet 125
Always stay ahead with the all new Hero Duet 125. Its elegant styling, advanced features and superior performance make for a smooth and comfortable ride. Ride and discover the perfect partner on the road to a better future. The advertisement showcases the physical and associated technical features of the vehicle. It sits on the fifth spot of this month's top advertisements from India by garnering 10.9 million views by February 28th.
6. Idea 4G Smartphone Cashback Offer - 2
This advertisement from Idea showcases three kinds of mobile phone buyers - the Techie Buyer, the Selfie Buyer and the Confused Buyer. Each of them has their own set of queries and problems to deal with while buying a smartphone. Idea's Cashback offer is plugged in right at the end to prove the point that no matter what kind of buyer you are; this offer is bound to excite you. Buy any 4G smartphone and get Rs. 2000 cashback on an Unlimited Recharge of Rs 199. Also enjoy 1.4GB/day data, Unlimited Calls and more. The advertisement sits on the sixth spot of this month's top advertisements from India with more than 10.34 million views.
7. Why wait? Do more with HDFC Bank's Personal Loans
Still waiting to take your holiday abroad? Wait no more. HDFC Bank, India's No.1 Bank, offers you a Personal Loan with Disbursal in 10 seconds with EMIs starting at Rs 2174 and loan amounts of up to Rs 40 Lakh. So start packing your bags, because it doesn't get much better than that. The advertisement is short and straightforward spelling out the details of HDFC Bank's Personal Loans. It comes in at number seven with more than 9.03 million views.
8. LG PuriCare Air Purifier and Water Purifier
As Delhi's pollution levels reach alarming levels, air purifiers are witnessing a remarkable increase in sales. This is one of the reasons why air and water purifier brands have amplified their ad campaigns for their products across different mediums to attract consumers. In this situation, LG created a heart-warming three-minute-long ad to highlight the importance of air and water purifiers in our house for healthy living. It comes in at number eight with more than 8.71 million views.
9. The All New Hero Maestro Edge 125
Introducing the new definition of style, the all new Maestro Edge 125 with a bold new design, exciting all-matte colour range and a powerful 125cc engine. It's the coolest partner for you on your thrilling journey. The advertisement showcases the physical and technical features of the vehicle alongside an artist creating related graffiti. It sits on the ninth spot of this month's top advertisements from India with more than 7.62 million views.
10. Dove Intense Repair Shampoo: Wear your Hair Your way
This Dove advertising campaign is focused on the brand's damage repair shampoo. It features a law student struggling with her long hair before she resorts to Dove which gives her unbeatable damage repaired hair. The advertisement sits on the tenth spot of this month's top advertisements from India and has garnered more than 7.20 million views.
(The author is co-founder and CEO at Vidooly, a video intelligence and analytics firm.)