afaqs! news bureauPublished: 11 Jul 2019, 9:05 AM
Industry News

KLAY Schools appoints reputation advisory The Mavericks

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Reputation Advisory Mavericks will manage the PR mandate for Klay Schools, a chain of Preparatory and daycare schools in India. Founded by, Priya Krishnan, KLAY is on a mission to build happy communities, one family at a time.

Confirming the appointment, Priya Krishnan, CEO of KLAY & said, “Having worked with them on the launch of KLAY @LLC centre in Gurgaon, there was no doubt in our minds to award the communication mandate for KLAY to them. We appreciate their commitment, creativity, counsel and the integrated approach to storytelling that hinges around our purpose. We are building a multi-channel communications strategy to support our growth plan and we believe that Mavericks is the right partner to help us navigate with distilled messages to engage with our stakeholders.”

On winning the PR mandate, Chetan Mahajan, Founder & CEO, The Mavericks, said “KLAY is a pioneering brand in having changed the way kids learn and are cared for while enabling mothers to go back to work. We are honoured and delighted to have an opportunity to work with industry leaders and visionary like Priya Krishnan & Pooja Goyal. This partnership is a testament to the strength of our diverse offerings and new-age communications approach that places purpose at the center of the brand story. We would be deploying a multi-channel engagement approach with a special emphasis on influencer engagement and online media.”