afaqs! news bureauPublished: 8 Aug 2019, 6:00 AM
Industry News

Gits celebrates the bond of Rakhi and Independence Day with #ThankYouBhaiya

Gits Food Products, the pioneers of convenience food in India, ahead of joyous festival of Raksha Bandhan and Independence Day has launched a new video, perfectly capturing the essence of national brotherhood. Titled #ThankYouBhaiya – the digital film pays an ode to all the soldiers deploying their services to protect the country.

Conceptualized by Togglehead, the video showcases girls from Vallabhdas Dagara Indian Society for the Mentally Challenged in Mumbai creating handmade rakhis and writing letters to thank the brave hearts for standing tall and defending the country. The film unfolds a spectrum of emotions as individuals from the Army, Navy and the Air Force receive these sweet tokens of appreciation by Gits.

Commenting on the new video, Mr. Sahil Gilani, Director – Sales & Marketing, GITS Food said, “Last year, Gits launched the #ThankYouBhaiya campaign with a film which showed a girl thanking her ‘Bhaiyas’ – the watchman, liftman and the office boy who ensure her safety and wellbeing. With Rakshabandhan and Independence Day coinciding this year, we thought of expressing our gratitude to the Army, Navy and Air Force who have always put their life on line to keep all of us safe.”

(We received this information in a press release.)