MY FM, the radio arm of DB Corp, has launched a new brand jingle in collaboration with Bollywood music composer Rochak Kohli. Keeping in mind the brand’s philosophy of “Aaj Kuch Accha Sunte Hai”, the track extends the brand promise of spreading positivity amongst its listeners. MY FM’s new jingle aims to give a renewed sound to the station and make the listening experience even better.
The jingle is written by Vayu, sung by Divya Kumar and has been performed by Melvin Louis, renowned choreographer and social media celebrity.
Speaking on the jingle launch, Mr. Rahul Namjoshi, Chief Operating Officer said: "With this amazing sound, we are entering into the festive season with a bang. At MY FM, we have always believed in providing an outstanding listening experience. In the last 4 months, we have successfully launched 3 unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number."