THE SUPERSTAR GETS AN UPGRADE

afaqs!, New Delhi & Sudipto Adhicary
New Update
THE SUPERSTAR GETS AN UPGRADE

adidas' Superstar gets a subtle yet game-changing update that brings modern tech to the certified sidewalk classic.

A perennial legend of 3-stripes, style, and street sensibility, this season the iconic Superstar gets a technical upgrade featuring the revolutionary BOOST™ cushioning technology.

Staying true to the original blueprint of the shell-toe classic, the Superstar has been restored to its full glory - constructed from premium elk leather in monochrome black and white colourways complemented with gold branding details. A full-length BOOST midsole concealed by the shoes' untouchable original tooling adds unparalleled comfort to the sidewalk classic; revealed only by the shoes' sole and an open BOOST panel on the medial arch.

Reproducing the original silhouette wholly, the women's release sees the Superstar constructed from metallic leather in bronze and silver colourways countered by a contrast white midsole and essential rubber shell-toe. The end result is nothing but a spectacular classic Superstar release; street ready and built to turn heads with subtle yet game-changing updates that bring modern tech to a certified sidewalk classic.

For those who get their hands on the latest Superstar collection, there is a limited period customization option available. They can get their new Superstar kicks customized or old ones cleaned up, this coming weekend (4th and 5th March). The customization options provided include numbers, names, lace jewels, star signs et al. One can visit these customization stations which have been set up at select adidas Originals stores - Mumbai (Linking road), Delhi (Connaught Place) and Bengaluru (Brigade road) - and give their Superstars a personal look.

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