Debashish ChakrabortyPublished: 17 Jul 2019, 4:06 AM
Marketing Initiative

Three lives bound together by one Nikaah, COLORS presents Bahu Begum

The show premiered on July 15, 2019, and airs every Monday to Friday at 9.30 pm.

Amongst the most adored relations we all hold on to, love and friendship are cherished the most. These relationships not just make our journey simple but also act as an anchor during hard times. But what happens when you have to choose between the two most prized possessions of your life? Will love conquer all or will friendship trounce love? Throwing the limelight on this entangled story of love, revenge, and penance, COLORS presents Bahu Begum. The new fiction drama unwraps the story of three individuals, Azaan, Shayra, and Noor. Produced by LSD Films, the show premiered on Monday, July 15th and airs every Monday to Friday at 9.30 pm.

The show is set in the city of Bhopal and beautifully depicts the royal Islamic vignette, culture, and meaningful symbolic rituals surrounding marriage. It showcases the life of Begum Raziya, who is the matriarchal head of the most prestigious family of the city and has created her own dynasty by being at the forefront of politics and public life. Though her public persona is of a strong lady who rarely lets her emotions out but when she hears the news of her son (Azaan) returning from abroad, she gets thrilled and gears up to share the big news of getting his marriage fixed to his childhood friend, Noor. But to her surprise and disappointment, he returns with the love of his life Shayra. Thereby, leaving Azaan in a perplexed state of being caught between love and friendship.

Three lives bound together by one Nikaah, COLORS presents Bahu Begum

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom 18 said, “In a country traditionally so rich in culture and ideologies, it has been our endeavor at COLORS to bring alive stories from varied cultural backgrounds to the small screen. Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast, will enable us to make way into our audiences’ hearts once again. With Choti Sarrdaarni, Bahu Begum and Bepanah Pyaarr, we hope to entertain viewers with variety of content through our weekday entertainment.”

Resonating similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 commented, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance and revenge, as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship. We are delighted to have an ensemble cast including Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership with LSD Films to bring forth a show with a captivating storyline.”

Commenting further, Prateek Sharma from LSD Films said, “Bahu Begum will depict love, revenge and complexities revolving around a Nikaah. The look and feel of the show is very classy and royal and the set design is also in sync with this theme. The viewers will experience royalty white marble work, vintage artefacts, and Urdu calligraphy motifs. The dialect of the show is also very poetic and has a Nawabi touch to it. With love and friendship as the two most contrary relationships, we are sure the audience will enjoy this fascinating story.”

Simone Singh essaying the character of Raziya said – “The show portrays love and how it endures in the face of heartbreak and adversity. It’s exciting to play Bahu Begum because besides being a single mother and raising a son in a patriarchal world, she is also powerful and independent woman. I started my acting career with television and I am delighted to receive similar love and support from them even today. It’s a delight to be a part of this show and I am looking forward to a great response. “

Arjit Taneja who plays Azaan said, “I feel elated to be a part of a show that exhibits a culture which is so enigmatic and royal. This role certainly has been a learning experience as well as I had to work on my mannerisms and diction to get the accuracy. Azaan’s character endures a deep wound of abandonment and rejection and that will lead him to make a decision that will turn his life upside down.”

Diana Khan portraying Shayra’s character commented, “This is my first television outing with COLORS and I am really grateful to be working with such experienced cast. Shayra is a girl who is well-educated, a modern woman with fierce emotions. She falls head over heels in love with Azaan but fate shatters all her dreams and brings many complexities in her life.”

Sameeksha Jaiswal who plays Noor expressed, “It’s great to be associated with COLORS. This is the first time that I will be essaying an Islamic character. I am elated to play Noor, a girl who is full of life. For Noor, her best friend Azaan means everything and can go to any extent to see her best friend Azaan happy. Noor’s character is very similar to how I am in real life; chirpy, outspoken and I thoroughly enjoyed essaying it.”

Bahu Begum brings together a stellar cast of talented actors whose strong portrayal of characters makes the show an enthralling proposition for viewers. Along with Arjit Taneja, Sameeksha Jaiswal, Diana Khan and Simone Singh, Bahu Begum will feature Mohammad Nazim as Azgar, Supriya Shukla as Yasmin and Amrapali Gupta as Suraiya in pivotal characters.

With a plethora of shows already premiered this season, the channel has retained its viewership and kept its viewers hooked with their daily dose of entertainment. Bringing together stories from all corners of the country, the channel has been successful in not just creating shows for the masses but also curating shows which are relevant for the audience from various cultural backgrounds. With this show, COLORS has yet again proved itself to be a one-stop destination by bringing intriguing and unprecedented stories time and again.

The show premiered on July 15, 2019, and airs every Monday to Friday at 9.30 pm. Stay tuned to witness a Nikaah like none other Bahu Begum!