News Bureau, Marketing InteractivePublished: 26 Jul 2019, 6:00 AM
Marketing Initiative

OPPO Introduces K3: Exquisite Design with Blazing Fast Performance

The phone boasts of 6.5-inch Super AMOLED panoramic display, Game Boost 2.0, VOOC Flash Charge 3.0, Octa-core Qualcomm Snapdragon 710 processor, and more.

A young smartphone brand that forayed into Indian markets in 2014, OPPO today has risen above amidst the ever growing competition to make itself a household name. OPPO has been in the vanguard of many industry first technological innovations thus having ably adapted to changing consumer preferences. Post the successful launch of its predecessor OPPO K1 earlier this year, the brand is back again – with OPPO K3, an Amazon Special.

Loaded with a fury of specification and a stunning display, OPPO K3 offers an immersive smartphone experience. When it comes to the brand's prime features, its supreme camera technology has been followed across all its notable models, but with K3 the brand kept the other requirements fulfilled as well. Talking about the display, OPPO K3 is equipped with a 6.5 inches Super AMOLED panoramic display offering a 2340*1080 resolution and an impressive 91.1% screen-to-body ratio. In addition to that, there is an updated in-display Fingerprint sensor backed by AI fingerprint image recognition algorithm which optimizes unlocking speed and unlock success rate by 28.5% and 10% in comparison to the last generation K1.

The smartphone is available in 2 gradiant colours - Aurora Blue and Jade Black. The two available variants are with 6GB RAM + 64GB storage and 8GB RAM + 128GB storage. The device has a 6GB/8GB LPDDR 4x running memory, and 64GB/128GB UFS2.1 storage memory increasing the continuous read rate by 63.66%, and the random read rate by 26.64% to make day to day usage of the device efficient and easy.

OPPO Introduces K3:  Exquisite Design with Blazing Fast Performance
OPPO K3

Getting to the brand's flagship feature, Camera, the K3 is equipped with a rising selfie camera with 16MP Sony IMX471 sensor with 5P lens aperture f/2.0 for clicking amazing selfies. It has an advanced AI front camera designed to automatically identify skin tone, age, gender, and skin color. With updated 106 facial recognition spots, the model embellishes the natural beauty to give clearer skin and sharper features for a make-up free look.

The device has a 16MP + 2MP rear camera powered by Sony IMX 519 sensor which is enabled with Portrait Mode 2.0 which means perfect portraits even in low light. In addition to this, the smartphone is also equipped with Ultra Night Mode 2.0 and Dazzle Color Mode which helps in capturing picturesque night shots and capture vivid & vibrant colors respectively

OPPO Introduces K3:  Exquisite Design with Blazing Fast Performance
OPPO K3

Another highlighting feature in K3 is the GameBoost 2.0 which is specially designed to give an advanced and smooth gaming experience. This new feature with OPPO’s original FrameBoost and TouchBoost offers a better frame rate stability and a lower possibility of touch latency and lags. With high-performance gaming tools certified by TUV Rheinland, the OPPO K3 is surely a smart choice for gaming enthusiasts.

A noteworthy feature of this device is the five-stage cooling system. Since overheating is a commonly faced problem by users in this segment, OPPO has taken care of this with what's best at - technology. It is equipped with thermal gel, copper foil, graphite sheet, and high thermal conductivity aluminum alloy that works together to disperse the heat evenly helping in lowering the phone’s temperature.

Some of the other features to look out for are Link Boost Network Acceleration technology, separate 3.5 mm headphone jack, Dolby Atmos for a surround sound experience, 3765 mAh Battery, VOOC Flash Charge 3.0 that offers 25% reduction in charging time compared with its predecessor.

OPPO K3 is currently trending as bestseller smartphone on Amazon.in. The first sale for the device went up on July 23 at 12 noon and the next sale with commence on 30th July 2019 at Amazon. The price for the 6GB + 64GB is Rs.16990, and for the 8GB + 128GB is Rs. 19990. The device also comes with exciting introductory offers like Amazon Pay balance of Rs. 1000, and an instant discount of up to INR 1000 for Axis Bank Debit/Credit Card users. Along with this, there are additional benefits worth INR 7,050 from Jio, discounts on OYO worth INR 12,000 and gift vouchers worth INR 5,000 from Lenskart. The phone will also come with a no cost EMI for 3 and 6 months.

Since its entry, OPPO has been known for its pioneering technology. With the smartphone market crowded with products from almost all mobile segments, what does it take to capture a bigger market share? It is the product's innovative consumer-driven features, along with updated technological advancements - which has resulted in OPPO becoming a preferential choice amongst its TG. And keeping that in mind, with K3, the brand has released a product which is blazing fast, buttery smooth and packed with premium features. This phone definitely deserves all the applause coming its way.

So, what are you waiting for? Catch hold of it here before it sells out/at the next sale on July 30. #OPPOK3 #DesignedToPerform