Colors races ahead; Sony on upward path

Colors continues its dominance at the No. 1 spot in week 46 as well, by grabbing 24.5 per cent share of the overall general entertainment channel pie. With 347 GRPs, Colors has distanced itself from the No. 2 channel, STAR Plus by 90 GRPs. The latter's share stands at 18 per cent in the latest week.

Zee TV at No. 3 has a relative share of 17.7 per cent, and is separated by merely 7 GRPs from STAR Plus.

Colors has been stationed at the No. 1 spot for quite a few weeks now. In week 37, its share rose to 24 per cent; while that of STAR Plus was 20 per cent. In the next week, both channels were at par. The gap between the two started widening from Week 40. The highest that Colors came to in the last few weeks was in Week 43, when it garnered 26.6 per cent share.

Sony, which is at No. 4 in Week 46 with 14 per cent channel share, is on a growth trajectory. Before the revamp, Sony's relative channel share was around 7 per cent. Though the launch of new shows did not exactly accelerate the channel's growth; over the last few weeks, the channel's GRPs have increased from 108 in Week 27 to 198 in Week 46.

CID is the most watched show on Sony, garnering 3.5 TVR. Its newest addition, Aahat has also got an opening TVR of 3.5.

NDTV Imagine is at No. 5 with a relative share of 8.6 per cent. SAB follows with a share of 5 per cent, followed by DD1 with 4 per cent share. STAR One and Sahara One have garnered shares of 3.5 and 2.2 per cent, respectively. STAR Utsav and 9X have clocked a share of 1 per cent each.

On the list of top 10 programmes, Uttaran on Colors has recorded its highest ever TVR of 9.6, making it the most watched programme on Hindi GECs. Na Aana Is Des Laado is at No. 2 with 6.5 TVR. Yeh Rishta Kya Kehlata Hai and Balika Vadhu follow with a TVR of 6 each. Chhoti Bahu figures at No. 5 on the list with a TVR of 5.7.

The other shows in the top 10 are: Bidaai, Pavitra Rishta, Bairi Piya, Agle Janam Mohe Bitiya Hi Kijo and Jhansi Ki Rani.