Havas and Percept join hands to form a media buying JV

The search is on for a CEO for the new outfit, PH Media. However in the interim period, the responsibilities will be handled by Anita Nayyar, CEO, Havas Media

Havas and Percept have joined hands to form a media buying joint venture called PH Media.

PH Media will be an independent entity with dedicated infrastructure, managed by a CEO who will report to a new board comprising members from Havas Media and Percept Media.

The search for the new CEO of PH Media is on. In the interim, the responsibilities will be handled by Anita Nayyar, CEO, Havas Media.

Commenting on this partnership, Nayyar says, "This partnership will not only ensure exponential growth by volume consolidation for the agencies, but also make the new entity a strong contender with volumes upwards of Rs 2,000 crore."

Shripad Kulkarni, director and CEO, Percept Media says, "While discussing this partnership, we discovered that there were synergies at many levels. The common traits and DNA of entrepreneurship and hunger to grow has played a vital role in shaping this relationship. The JV gives us an opportunity to break the monotony and look at media buying with a fresh perspective, greater emphasis on technology and research, futuristic organisation structure and a whole new suite of software, tools and processes."