RAM: Red FM claims No.2 slot in Mumbai

afaqs!, New Delhi & afaqs! news bureau
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RAM: Red FM claims No.2 slot in Mumbai

In Bengaluru, on the other hand, Radio One gains 0.6 percentage point market share to become the No. 6 radio station in the city.

The Radio Audience Measurement (RAM) data for Week 44 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi leads in the city with a market share of 17.2 per cent, with no loss no gain compared to the previous week's ratings. The average market share for the radio station for the last four weeks is 17.4 per cent.

Red FM has climbed up to No. 2, with a market share of 13.8 per cent, 0.3 percentage point more than the last week. Radio City has slipped a spot to No. 3. Its market share is 13.7 per cent, with a minor dip of 0.1 percentage point.

AIR FM Gold is at No. 4 with a market share of 12 per cent. The radio station has registered a gain of 0.5 percentage point vis-à-vis Week 43.

This week, Big FM is at No. 5 with a market share of 11.8 per cent. Fever FM follows with a market share of 11.4 per cent.

Radio One and Air FM Rainbow are at No. 7 and 8, with market shares of 5.3 per cent and 5.2 per cent, respectively. Both the stations did not register any loss or gain compared to the previous week's ratings.

Among the other stations in Mumbai, Vividh Bharati has a market share of 4.8 per cent, followed by Oye! FM, which has 2.6 per cent.

Delhi

Radio Mirchi leads in the city with a market share of 24.4 per cent, which is .01 percentage points more than last four weeks' average market share.

Fever FM follows with a market share of 18.3 per cent, gaining 0.1 percentage point. Its average market share for the last four weeks is 18.2 per cent.

Air FM Gold is at No. 3 with a market share of 17.2 per cent; followed by Red FM with a market share of 9.9 per cent.

Radio City is at No. 5 with a market share of 8.4 per cent; while Big FM is No. 6 with a market share of 7.7 per cent. Radio One follows with a market share of 5.3 per cent.

Among the other stations in Delhi this week, Oye! FM has a market share of 3 per cent; Air FM Rainbow has 2.2 per cent and Vividh Bharati has 1.7 per cent market share.

Bengaluru

Big FM leads in Bengaluru with 19.5 per cent market share, registering a drop of 0.3 percentage point compared to the previous week. Its average market share for the last four weeks is 19.6 per cent.

At No. 2, Radio Mirchi has a market share of 17.4 per cent; while its last four weeks' average market share is 17.5 per cent.

Fever FM and Radio City are at No. 3 and No. 4, respectively. Their market shares are 15.3 per cent and 12.7 per cent, respectively.

Air FM Rainbow is at No. 5 with a market share of 9.2 per cent. Radio One has gained 0.6 percentage point and climbed up to No. 6, with a market share of 8.6 per cent. Thus, Red FM has slipped to No. 7 with 8.5 per cent market share, registering a dip of 0.4 percentage point.

Among the other stations in Bengaluru in Week 44, Air FM1 - Vividh Bharati has 5 per cent market share, followed by Radio Indigo (2.8 per cent) and Gyan Vani (0.6 per cent).

Kolkata

Radio Mirchi leads in the city with a market share of 21 per cent, registering a gain of 0.2 percentage point over the previous week.

Big FM is No. 2 with a market share of 17.6 per cent, showing a gain of 0.2 percentage point. At No. 3, Friends FM has a market share of 11.9 per cent.

Aamar FM has secured the No. 4 position with a market share of 10.8 per cent, which is the same as its last four weeks' average market share.

Fever FM is placed fifth with a market share of 9 per cent, recording a gain of 0.7 percentage point. Red FM is No. 6 with a market share of 8.2 per cent, registering a loss of 0.2 percentage point.

Radio One is at No. 7 with a market share of 6.4 per cent, registering no change in market share over the previous week. Oye! FM follows, with a market share of 4.4 per cent and a loss of 0.3 percentage point.

This week, among other stations in Kolkata, AIR FM Gold and Air FM Rainbow have secured a market share of 3.2 per cent each. Akashvani Kolkata has 2.5 per cent market share; Power FM has 1.1 per cent; while Vividh Bharati has 0.5 per cent market share.

Oye FM Vividh Bharati AIR FM Radio City RED FM Radio One Big FM Radio Mirchi
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