RAM Week 45: Radio Mirchi going strong in three metros; Big FM tops in Bengaluru

In Mumbai, meanwhile, the No. 2 and No. 3 radio stations - Red FM and Radio City, respectively - have lost market share.

The Radio Audience Measurement (RAM) data for Week 45 is out. Here is an update on the four RAM markets.

Mumbai

Radio Mirchi is No. 1 in the city with a market share of 17.4 per cent; its average market share for the last four weeks is 17.3 per cent.

The second and third spots in the city are occupied by Red FM and Radio City, respectively. Red FM has a market share of 12.9 per cent with a loss of 0.9 percentage point compared to the previous week's ratings. Its last four weeks' average market share is 13.6 per cent.

Radio City has a market share of 12.4 per cent with a loss of 1.3 percentage points. Its last four weeks' average market share is 13.7 per cent.

Big FM and AIR FM Gold tie at No. 4, with identical market shares of 11.8 per cent. While Big FM's share remains unchanged from last week, AIR FM Gold has lost 0.2 percentage point in this period.

At No. 6, Fever FM has a market share of 11.6 per cent, with a gain of 0.2 percentage point. It is followed by AIR FM Rainbow, with a market share of 5.9 per cent and a gain of 0.7 percentage point. At No. 8, Radio One has a market share of 5.7 per cent.

Among the other stations in Mumbai in Week 45 are Vividh Bharati, which has a market share of 4.9 per cent, followed by Akashvani Mumbai at 2.9 per cent.

Delhi

Radio Mirchi is at the top spot in the city with a market share of 24.1 per cent and a loss of 0.3 percentage point. The radio station's average market share for the last four weeks is 24.4 per cent.

Fever FM and AIR FM Gold occupy the second and third spots in the city. Fever FM has a market share of 18.2 per cent, losing 0.1 percentage point vis-à-vis last week; while AIR FM Gold has 17.9 per cent market share, with a gain of 0.7 percentage point.

Red FM is at No. 4 with a market share of 9.5 per cent. Its last four weeks' average market share is 9.7 per cent.

Radio City is at No. 5 with a market share of 8.3 per cent. It is followed by Big FM with a market share of 7.3 per cent and Radio One with 5.3 per cent.

Among the other stations in Delhi this week, Oye!FM has a market share of 3.1 per cent, followed by AIR FM Rainbow (2.8 per cent) and Hit 95 FM ( 1.7 per cent).

Bengaluru

As usual, Big FM leads in Bengaluru with a market share of 19.7 per cent, registering a gain of 0.3 percentage point. Its average market share for the last four weeks is 19.6 per cent.

Radio Mirchi, at No. 2, has a market share of 17.2 per cent, registering a loss of 0.2 percentage point. Its average market share for the last four weeks is 17.4 per cent. Fever FM is at No. 3 and has a market share of 15.4 per cent.

Radio City is at fourth position with a market share of 12.8 per cent, which is the same as its average market share for the past four weeks. It is followed by AIR FM Rainbow, which has a market share of 9.7 per cent, registering a gain of 0.5 percentage point in comparison to Week 44.

At No. 6, Red FM has a market share of 8.6 per cent. Radio One follows with a market share of 8.2 per cent, losing 0.4 percentage point compared to the previous week. The radio station's average market share for the past four weeks is 8.3 per cent.

Among the other stations in Bengaluru in Week 44 are Vividh Bharati, which has a market share of 4.9 per cent, followed by Radio Indigo (2.7 per cent) and Gyan Vani (0.5 per cent).

Kolkata

Radio Mirchi enjoys the leading position in the city with a market share of 21.3 per cent, registering a gain of 0.3 percentage point over the previous week.

Big FM is No. 2 with a market share of 17.7 per cent; while Friends FM is at No. 3, with 11.8 per cent market share. Aamar FM is at No. 4 with a market share of 10.8 per cent, which is the same as its last four weeks' average market share.

It is followed by Fever FM with a market share of 8.1 per cent, recording a loss of 0.9 percentage point over the previous week. Red FM is No. 6 with a market share of 8.3 per cent, registering a gain of 0.1 percentage point.

Radio One is at No. 7 with a market share of 6.7 per cent, registering a gain of 0.3 percentage point. Oye! FM follows, with a market share of 4.4 per cent, without registering any gain or loss over the previous week's ratings.

This week, among other stations in Kolkata, AIR FM Rainbow has a market share of 3.5 per cent; while Air FM Gold has 3.3 per cent.