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As part of the new mandate, Kailash will have an expanded role with the overall responsibility of delivering revenue for various streams of the business. This will include advertising, affiliate sales, digital media and event management group.
ESPN STAR Sports (ESS) has elevated Sanjay Kailash to executive VP and head of sales for its India operations, ESPN Software India (ESI).
He will continue to report to Aloke Malik, managing director, ESI.
Said Malik in an official communiqué, "As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions. This will allow us to explore more opportunities and develop focused propositions for our business partners."
"Sanjay's in-depth knowledge and cross-industry experience will help ESPN Software India further reinforce and broaden its business in the sub-continent, and I believe the organisation will benefit from his contributions through this new role," he added.
Kailash has been with ESS for over 10 years, having made significant and consistent contributions to the ad sales function. Most recently, Kailash led the ICC Cricket World Cup ad sales effort.
Additionally, he has also developed a deep understanding of the various facets of this business, and forged strong relationships with clients and key associates over the years, the company states. He has also been involved in the programming and scheduling aspects of the business, contributed to the start-up of the event management group in India and helped in growing the digital media business for the company.
Meanwhile, T S Panesar will continue to head affiliate sales including both cable and DTH business and ad sales will be led by Anup Govindan, both of whom will report to Sanjay Kailash.