Vizeum appointed media consultant for BSA Hercules Chennai Cycling

CRX Sports Ventures has roped in Vizeum as the media consultant for the event.

CRX Sports Ventures, the organiser and promoter of BSA Hercules Chennai Cycling 2012/02, has roped in Vizeum as the media consultant for the event. The business will be handled by Vizeum's Chennai office under the leadership of E M Sreeneelakandhan, general manager, South, Vizeum.

The event is scheduled to be held on February 26.

CRX Sports is a sports event management company with its area of expertise in cycling.

Confirming the news, Rohit Kuttappa, managing director, CRX Sports, says, "We have had a running relationship with Vizeum through our association with T I Cycles, a Vizeum client. Its thinking ability and contributions always impressed us. When we needed professional inputs to help us with BSA Hercules Chennai Cycling 2012/02, we knew we didn't need to go beyond Vizeum. We are delighted that Vizeum shares our excitement in the area of cycling. I believe its MD is a passionate cyclist himself."

S Yesudas, managing director, Indian sub-continent, Vizeum, says, "I have pleasure in inviting CRX Sports Ventures into the Aegis Media family. We sincerely thank the client management for their faith in us. This once again comes as a fitting tribute to the Vizeum way of contributions to clients' businesses."

This is the third win for Vizeum in this year. A few days ago, the agency was awarded the media mandate of Ricoh India, a leading player in the area of imaging solutions. In January 2012/02, the sports and entertainment company Topps India brought on board Vizeum to handle its media mandate in the country.