Earlier, the mandate was with Carat.
Madison Media Infinity has been awarded the media mandate for Parag Milk Foods, including the brands Go and Gowardhan. The company's product portfolio comprises milk-based products like cheese, milk and ghee, amongst others.
Previously, the media mandate for the account was with Carat.
Devendra Shah, chairman, Parag Milk Foods, says, "We have partnered with Madison Media considering its strength and hope that the same will help us draw our future growth path strategically."
In the recent past, Madison Media was awarded the media mandate for Dixcy Textiles, Enamor and Crompton Greaves.
The Madison Media Group handles the media planning and buying duties for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald's, TVS, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Domino's, Bharti Axa, Max New York Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network and Indian Oil, amongst several others.