Fourth Dimension Media Solutions already has a foothold in the radio and print market, along with a media outsourcing company and a TV news channel. With this new partnership, the company has expanded into the digital space.
As confirmed by Shankar B, CEO, Fourth Dimension Media Solutions, while some of the clients have already started leveraging this partnership, the agency is still in talks with the others.
For the record, Fourth Dimension Media Solutions also represents New Generation Media Corporation's Puthiya Thalaimurai group of magazines, the 24-hour Tamil news channel Puthiya Thalaimurai TV, and Chennai Live 104.8, an English radio station.
Krishna Kumar, founder and CEO, Media2win, says, "Digital connects and engages with the audience faster. Every aspect of the business can be digitized and we are looking forward to this partnership."
Fourth Dimension also won the ad sales duties for V6 News and Krishna TV in April this year.