I&B asks TAM to delay data release

TAM decides to withhold the release of the 10 week data by two-three days.

TAM Media Research has decided to defer the release of the 10 week television ratings data by two-three days. The decision to not release the data was taken in agreement with the IBF, AAAI and ISA.

TAM says in a press statement, "At the request of the I&B Ministry, the Government of India, and in concurrence with IBF, AAAI and ISA, we are delaying the data release to Thursday/Friday. The reason for doing so is that the Government of India has requested us to withhold release of news channels data by two or three days. The industry is meeting with the ministry to take a decision."