Star Plus shares No. 1 spot with Colors and Sony during Weeks 41-50

Though Colors was able to gain the No. 1 spot in three of the four trailing weeks during this time on the back of its big ticket property Bigg Boss Season 6, Star Plus managed to grip the top position for five out of the 10 weeks.

After an interval of about 10 weeks, the much-awaited TAM data for viewership figures is now available. The weekly data, deferred for nine weeks due to the implementation of Phase 1 of digitisation across the four metros, was withheld from Week 41 (measuring the viewership patterns from September 30 to October 6) till Week 49 (December 2-8). The viewership measurement firm had announced that this data would be released along with the Week 50 (December 9-15) data on December 19.

However, acting on a request from the I&B Ministry, the data was delayed by another few days, and was finally released on Monday, December 24. However, it doesn't include the ratings for the news genre.

It must be noted that there has been a marginal reduction in the universe for the TAM analysis. Also, the data for the Hindi GECs is calculated on TG C&S 4+, HSM, where C&S also includes the homes with digitised cable connections.

Channel rankings

As per the data provided by one of the TAM subscribers, Star Plus has topped the Hindi GEC (general entertainment channel) list, considering the average of Week 41 to Week 50. The channel garnered an average of 250 GRPs, and stayed at the top of the heap Weeks 41, 42, 44, 45 and 48. It garnered 231 and 225 GRPs in Weeks 50 and 49, respectively.

Colors stood at No. 2 with an average of 231 GRPs and topped the list in Weeks 47, 49 and 50. In the most recent two weeks, the channel garnered 235 and 239 GRPs, respectively. Colors' big ticket property, Bigg Boss, was launched during this time.

At No. 3, Sony registered an average of 215 GRPs, being on the top in Weeks 43 and 46. The channel garnered 201 and 190 GRPs in Weeks 50 and 49, respectively.

Zee TV took the fourth position in the top Hindi GEC flock with an average of 192 GRPs. The channel scored 191 and 218 GRPs in Weeks 50 and 49, respectively.

SAB TV stood at No. 5 with 142 GRPs, garnering 140 and 151 GRPs in Weeks 50 and 49, respectively. At No. 6, Star Plus' sibling channel, Life OK, registered an average of 130 GRPs, while it had 129 and 118 GRPs in its kitty in Weeks 50 and 49, respectively.

Top 10 programmes

Star Plus' flagship fiction property, Diya aur Baati Hum has given way to Colors' Balika Vadhu as the No. 1 programme amongst GECs. While Balika Vadhu garnered 4.4 TVRs (average), Diyaa aur Baati Hum could clock an average of 4.38 TVRs across Weeks 41-50. It was a very close race.

At No. 3, Yeh Rishtaa Kya Kehlaata Hai (Star Plus) scured an average of 3.87 TVRs during this period, while the channel's other fiction property, Saathiya Saath Nibhana (No. 4), got 3.72 TVRs.

Grabbing the No. 5 spot was Colors' Sasural Simar Ka with an average of 3.62 TVRs.

Colors' latest fiction property, Madhubala, stood at the sixth position with an average of 3.4 TVRs. Sony's Kaun Banega Crorepati's latest season, at No. 7, has acquired an average of 3.33 TVRs, sharing the position with the channel's flagship thriller fiction series, CID, with same TVRs.

At No. 9, Pyaar Ka Dard Hai, another recent property from Star Plus, has gathered an average of 3.2 TVRs.

Sony's popular fiction property, Bade Achhe Lagte Hain, has clocked an average TVR of 2.9 during the 10-week period. The same position is shared by Life OK's mythology property, Mahadev, and Zee TV's Pavitra Rishta.

Interestingly, the slot earlier held by Iss Pyaar Ko Kya Naam Doon has garnered average TVRs of 3.2 (till Week 48), while currently, the same time-slot, showcasing Kaali, has dropped to 2.5 TVRs (Weeks 41-50) within two weeks of the launch.