GroupM India launches Y-Co to tap young employees

According to GroupM, Y-Co will help the company to drive its strategic agenda forward with creative, youthful ideas and will complement the Executive Committee (Senior Leadership team).

Media agency network GroupM has launched Y-Co in India aimed at leveraging the talent of its younger executives. Last week the agency network nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co. All the individuals nominated to Y-Co are star performers in their 20s.

According to GroupM, Y-Co will help the company to drive its strategic agenda forward with creative, youthful ideas and will complement the Executive Committee (senior leadership team) and work like a mini EXCO.

GroupM South Asia CEO CVL Srinivas says "In a dynamic and digitally charged industry like ours, the youngsters have a much better grip of what's going on. We felt it was time we gave them a platform for full and effective participation in decision-making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change."

Talent Head of GroupM Sonali Vaidya say, "We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative."

Y-Co was formally launched by Dominic Proctor, President - GroupM Global during his recent visit to India. GroupM has launched several initiatives in the talent space in the past that include GroupM's training programme, Aspire.