afaqs! news bureau

Havas Media India bags Halonix's media duties

A hi-decibel multi-media campaign will be launched shortly. The account will be handled by agency's Gurgaon office.

Havas Media India has bagged the media duties of lighting solutions provider, Halonix Technologies, following a multi-agency pitch.

The account will be serviced by the agency's Gurgaon office.

Havas Media India bags Halonix's media duties
Havas Media India bags Halonix's media duties
Havas Media India bags Halonix's media duties
Halonix Technologies will soon launch a multi-media campaign. The creative agency for the brand is Cheil Worldwide.

According to Rakesh Zutshi, COO, Halonix Technologies, the company has very ambitious growth plans. ”In Havas Media, we found the agile, creative and entrepreneurial partner that we were looking for,” he adds.

Meanwhile, Crystal Eyes has been given the mandate to run marketing for Halonix Technologies. Amar Wadhwa, founder and executive director of Crystal Eyes, says, ”Having worked with Havas Media on other clients, I have seen them bring great value to the table, both in the area of planning and buying. Moreover, the hunger and passion that they exhibited for the business won them the mandate.”

Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, ”It has been a good year at Havas. We have acquired a portfolio of new and interesting businesses and plan to close the quarter on the good note we began. Halonix is a company clearly on the growth path and we are happy to take them on course.”

”The Halonix product has tremendous scope and use, the team is dynamic and I believe we are the right people to forward their plans. We look forward to a rich relationship,” says Mohit Joshi, managing director, Havas Media India.

Halonix Technologies Limited (formerly known as Phoenix Lamps Limited) was promoted in the year 1991 as an Indo Japanese joint venture. It manufactures compact fluorescent lamps, LEDs and halogen lamps, suitable for commercial as well as residential establishments. The company has set its eyes on providing state-of-art lighting solutions for home, commercial, retail and outdoor spaces.

For the record, Havas Media India is the India division of the global media network of Havas. In India, it delivers holistic media and marketing solutions across media platforms such as traditional, digital, mobile and outdoor suited to client requirement, by specialised professionals; leveraging the knowledge, systems and proprietary tools available within the network.