It has launched two new web radio stations, Radio City International and Radio City Love.
The two stations were launched after a research done by the radio station, which showed that young audiences are always in search of international hits (classic and contemporary) by popular artistes.
Radio City International will feature artistes such as Taylor Swift, Justin Bieber, Akon, Pitbull, Rihanna and Michael Buble, along with hits from '80s and '90s by Bon Jovi, Bryan Adams, Michael Jackson, Bruce Springsteen, Shaggy, Backstreet Boys and others.
Radio City Love will feature melodious content and eternal romantic numbers from artistes such as Celine Dion, Shania Twain, Bryan Adams, John Mayer and many others.
Rachna Kanwar, business head, digital and new business, Radio City 91.1FM, says, "Having established a strong presence in the 'popular', Indie and regional genres, the launch of Radio City International and Radio City Love marks our foray into the international music space. The content on these web radio stations is specifically designed to appeal to the listeners in India as well as those abroad. As always, we have done extensive research on the kind of music that our listeners would like. With this launch, our morning show host, Annie of 'Wild Wild West', will be heard on Radio City International in a brand new avatar. We hope our listeners enjoy the finest collection of contemporary English hits and love songs compiled for them on both the stations."
Owned by Music Broadcast, Radio City was started in June 2001 in Bengaluru. Today, Radio City is present in 20 cities across India in Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.