afaqs! news bureau
Media

Havas Media wins media duties of Yepme.com

This is the agency's first win in 2014.

Havas Media wins media duties of Yepme.com
Havas Media wins media duties of Yepme.com
Yepme.com, an online fashion clothing brand, has appointed Havas Media as its media agency of record. The account, which was won after a multi-agency pitch process, will be serviced by the agency's Mumbai and Gurgaon offices.

The brand's media buying and planning business has been handled by LMG, which won the account in 2012.

On appointing a new media agency, Sandeep Sharma, co founder, Yepme.com, says, "Havas Media had a keen understanding of our audience and business. It has specialist divisions like Mobext to handle the mobile advertising, which is so very critical to us. Besides this, the sheer passion of the team made us choose them as our media partners."

Anita Nayyar, CEO, Havas Media Group, India and South Asia says that the Yepme.com account win is another feather in the agency's cap. "It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message," she reveals.

Mohit Joshi, managing director, Havas Media India, adds that Yepme.com is the agency's first account win in 2014 and is hence special in that sense.