GEC Watch: Life OK marches ahead of Colors; claims third spot

This is the first time since its launch that Life OK has reached third position in the Hindi GEC hierarchy.

Life OK, the second rung Hindi general entertainment channel from STAR India, has given a tough fight to many Hindi GECs. After toppling Multi Screen Media's Sony Entertainment Television and SAB TV, the channel has beatenViacom18's flagship Hindi GEC, Colors.

As per TAM data (HSM, C&S, 4+, including LC1 market) provided by a subscriber, Life OK clocked 365000 GVTs in Week 22, as opposed to 333000 GVTs in Week 21 of TAM. It is around 18000 GVTs ahead of Colors that closed the week with 347000 GVTs, as compared to 360000 GVTs last week.

Life OK had aired the first edition of its Bollywood award property, Life OK Now Awards on Saturday at 8 pm for two hours. The award function telecast notched 2300 TVTs, contributing a gross viewership of 9200 TVTs to the channel.

Colors, meanwhile, managed to push two of its shows to the top shows' chart.

Life OK's elder sibling continued to rule the roost with 655000 GVTs. Star Plus fetched a viewership of around 699000 GVTs in the previous week. Seven of its shows featured in the most watched shows' list.

Zee TV held on to the second spot as it touched the 400000 GVT mark in the week ended May 31. The channel had grossed 387000 GVTs in the previous week of TAM. Two of its shows are in the top shows' list.

Sony and SAB TV concluded the week with 340000 GVTs (last week 313000 GVTs) and 256000 GVTs (last week 267000 GVTs), respectively. SAB TV's Taarak Mehta continued to be in the top 10 list.

Sony aired the premiere of 'Gunday' on Saturday at 6.30 pm that delivered a viewership of 5800 TVTs.

Star Plus' Diya Aur Baati Hum retained its position as the most watched show on Indian television with an average TVT of 8700 in Week 22. It was followed by Zee TV's Jodha Akbar that closed the week with 8000 TVTs.

The next three spots were occupied by Star Plus' Saathiya Saath Nibhana, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein with 6900 TVTs, 6300 TVTs and 6100 TVTs, respectively.

At No.6 was Colors' Khatron Ke Khiladi's Finale episode that notched 5900 TVTs in the week. The seventh spot was held by Star Plus' Veera with 5500 TVTs.

Meanwhile, SAB's flagship property Tarak Mehta Ka Ooltah Chashmah was positioned at No.8 with 5400 TVTs.

There was a tie at No. 9 position between Colors' Comedy Nights with Kapil and Star Plus' Pyaar Ka Dard. Both the shows registered 5200 TVTs.

At No.10 was Zee TV's Do Dil Bandhe Ek Dori Se with 4800 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.