Maxus names Navin Khemka as Managing Partner, North & East

Khemka will be heading the north and east regions for Maxus, and will also be responsible for new business development across the country.

Media planning agency Maxus has announced the appointment of Navin Khemka as managing partner. Khemka will head the north and east regions for Maxus, and will also be responsible for new business development across the country. He will report to Kartik Sharma, managing director, Maxus South Asia.

With over 17 years of experience in the advertising and media industry, Khemka was previously with ZenithOptimedia, where he left as managing partner. With a tenure spanning the last eight years, he was initially the trading lead for key accounts such as Nestle and HP.

Khemka, subsequently, took over the business leadership of the HP account, delivering some award-winning campaigns such as the HP Serena Williams campaign at Lakme Fashion Week. Thereafter, he took on the additional role of new business director for India. He was instrumental in bringing on new clients such as Honda, Toshiba, Uninor, McVities, Karbonn Mobiles, Godfrey Phillips, Best Rice, Greenlam Laminates, OLX.in, Jabong.com, Yatra.com at ZenithOptimedia.

Speaking about the development, Sharma, says, "Navin comes with a varied skill set and extensive experience across various product categories. He is an ideal leader to spearhead the Maxus team, and uphold our PACE value system across the organisation. At Maxus, we endeavour to push the boundaries to delivering excellence for our clients."

Says Khemka, "I am delighted to be a part of India's most dynamic agency. Brand needs are changing and Maxus is geared up to providing a holistic solution to its clients. I look forward to work closely with the team and help provide seamless, media neutral solutions to our clients. Driving growth for Maxus in existing and new geographies also makes my role challenging. I am looking forward to exciting days ahead."