The new look 9XO is airing international music with Twitter and Instagram updates of the artistes and offering viewers a "fantastic" social music experience.
9XO is also launching a new website - www.9xo.in to complement the on-air look. Luke Kenny, channel head 9XO, says, "With our core target being socially active we decided to give them the experience that combines the social media platforms and great music discovery all rolled in one. "
The new look is a combination of social media and best music viewing experience on the television screen. The format will allow the viewers to not only watch the latest and freshest tracks but also will enable them to keep a tab on their favourite artistes' updates.
Clyde D'Souza, programming head 9XO adds, "Given that music is available on tap, music programming is about handpicked curation today. We at 9XO want to be your cool friend who introduces you to the latest dance hit, ballad or quirky music video. The social feed on air will help viewers get closer to the artistes. The website will help viewers discover and share awesome music on their Facebook and Twitter timelines."
9XO.in is the music sharing channel website that will enable the users to discover and share the happiest songs, funny songs, awesome covers, parodies and much more, according to the channel.