The agency will now handle all media planning, buying and digital duties for the brand.
ZenithOptimdeia has won the media duties for Foodpanda.in - the online food ordering platform. The mandate, covering the company's media planning, buying and digital duties, was won after a multi-agency pitch.
This comes close on the heels of the brand launching their TV campaign. Created by Cheil India, the TV campaign focuses on the core value proposition of Foodpanda, that of ensuring customer delight at every point in the food delivery process.
Rohit Chadda, MD and co-founder of Foodpanda.in states, "We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy,"
According to Anupriya Acharya, group CEO, ZenithOptimedia, "Over time we have expanded our presence in this sector where the ROI can be tracked 24X7. Also, this further consolidates our relationship with Rocket Internet, beyond Jabong and FabFurnish."
For the record, Foodpanda.in is a part of Rocket Internet, one of the world's largest e-commerce focused venture capital firms and startup incubators. Foodpanda has recently acquired Pune-based competitor TastyKhana. Together, Foodpanda and TastyKhana will partner with over 10,000 restaurants in India, covering over 173 cities.