The former CEO of Bharti Retail and ex-president of Walmart India has assumed the duties of BCCL as CEO starting December 1.
Jain had quit Bharti Walmart in June, 2013 and has earlier worked with Walmart India, HUL and Whirlpool India.
Dhariwal, on the other hand, has worked for big-ticket brands like PepsiCo International (president of franchise for Southeast Asia), Hindustan Lever, Rexona Prop, Sydney and Pepsi Foods Industries.
He has also been a non-executive director at Entertainment Network (India).
BCCL has its footprint across all the verticals of media.