The mandate includes planning and buying across media, including digital and outdoor.
ZenithOptimedia has won the media mandate for Faaso's following a multi-agency pitch.
Faaso's is a fast food company that claims to deliver more than 75,000 orders through its mobile app every month, across eight major cities. The company recently raised US$ 20 million from Lightbox Ventures, Sequoia Capital and Innoven Capital and is planning to build brand awareness across the country while it expands to 15+ cities by the end of this year.
Anupriya Acharya, group CEO, ZenithOptimedia Group, adds, "This is a significant win for us in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso's."
For the record, ZenithOptimedia is a part of Publicis Groupe and its key clients include Nestle, Micromax, OLX, LVMH Group, Uninor, Jabong, Yatra and Toshiba. Through Performics and Resultrix, it also handles the digital duties of MaxBupa, ICICI Bank, Airtel, Star India, Standard Chartered Bank, Birla Sun Life Insurance and Tata AIG Life Insurance.