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Starting May 25, the show will be aired from Monday to Saturday at 7 pm.
Colors has extended its weekday prime time and simultaneously launched a show called 'Thapki...Pyaar ki'. It will be aired from Monday to Saturday at 7 pm, starting May 25. With 'Shastri Sisters' being moved to 6.30 pm, prime time programming will begin 30 minutes early on the channel.
Speaking about their first production, Ved Raj from Shoonya Square Productions, shares, "We have shot extensively in Agra for this show as Taj Mahal forms a very intrinsic part of Thapki's life. Thapki's approach towards life will only make you question the harsh ways of the society, and how heartless we are towards people with shortcomings."
The channel has drawn up a marketing campaign to generate optimum buzz for the show across all key Hindi speaking markets. Print, radio, cross-channel, cable, mobile and DTH will be used with customised messages to publicise the launch of the show. For visibility on the launch day, the radio campaign will have Thapki engage with listeners across all major stations, while tune-in ads will be released across leading publications in Delhi, Uttar Pradesh, Gujarat, PHCHP (Punjab, Haryana, Chandigarh, Himachal Pradesh) and Madhya Pradesh. The outdoor campaign will include large-format billboards, announcements on railway stations in Thapki's style and promos running in cinema halls, along with BTL activities. Contextual promos will be played during IPL on the Hot Star and Star Sports apps.
Launched in 2008, Colors is Viacom18's flagship brand in India's entertainment space. Among its popular shows are 'Shastri Sisters', 'Sasural Simar Ka', 'Balika Vadhu - Kacchi Umar Ke Pakke Rishtey', 'Udaan', 'Chakravartin Ashoka Samrat', 'Swaragini', 'Meri Aashiqui Tum Se Hi' and 'Code Red', among others.