The premium sports channel will strengthen Discovery's portfolio.
Discovery Networks Asia-Pacific (DNAP), a division of pay-TV programmer Discovery Communications has announced the acquisition of Setanta Sports Asia, a premium sports channel specialising in rugby.
The acquisition is accompanied by Setanta's five-year renewal of SANZAR (South African, New Zealand and Australian Rugby) rights and Super Rugby, two key Rugby Union properties. Key programming will also include European Rugby Champions Cup and Challenge Cup, National Rugby League, Aviva Premiership and Guinness Pro 12.
Adds Perrette, "We will continue our steady investment in premium sports for Asia. The recent investments in the exclusive media rights for Champions League in Singapore on Eurosport, and now Setanta Sports Asia, demonstrate our commitment to building our portfolio and presence in the region."
Setanta Sports Asia claims to reach more than 42 million homes across 16 countries. It airs more than 500 rugby matches per season on HD and SD feeds across the region. The channel's multi-device player, Setanta Sports Plus, is widely accessible through online, tablets and smartphones.