The agency's Bengaluru office will handle the account.
Maxus has won the media mandate for Paper Boat (Hector Beverages), following a multi-agency pitch. Maxus' Bengaluru office will handle the account.
Hector Beverages holds a vision to expand the brand Paper Boat in more than 50 cities in the current year.
Speaking on the development, Parvesh Debuka, marketing head of Paper Boat, says, "My love affair with Maxus began some time ago. I was impressed by their charm (and the data analytics). I think it will be fun working together."
Maxus is a global communications consultancy that woks on communications strategy, digital marketing, direct response media, social media, data analytics, media investment management, content and sports marketing, marketing ROI evaluation and CRM for marketers. It is part of Group M and claims to have a talent team of 2,500 people across 55 markets.