afaqs! news bureau

Moneycontrol propagates ‘Financial Freedom’

As India celebrates its 69th Independence Day, Moneycontrol launches a week-long initiative to enable Indians take charge of their finances and achieve financial freedom.

As India gears up to celebrate its 69th Independence Day, Moneycontrol launches a week-long initiative (from August 13 to 20), 'Financial Freedom', to enable Indians to take charge of their finances and achieve financial freedom.

Moneycontrol propagates ‘Financial Freedom’

The initiative will provide access to advice from marquee names from the industry such as Nirmal Jain, founder and chairman of India Infoline; Ajay Thakur, head BSE SME; Rashesh Shah, chairman and CEO of Edelweiss Group; S. Naren, CIO of ICICI Prudential Asset Management Company and Gaurav Mashruwala, certified financial planner. Users can interact with experts in the financial planning domain through chat sessions to get insights on cutting-edge strategies employed by experts. A quiz will help users ascertain their understanding of money matters. The initiative also has other engagements like polls and forum utility, where users can express themselves.

Moneycontrol propagates ‘Financial Freedom’

Rubeena Singh, COO, Moneycontrol, says, "We have conceptualised 'Financial Freedom' seeking to impart knowledge and helping each and every Indian investor take greater control of their finances and savings. With this, we hope to help more people realise their dreams, aided by the right financial know-how. We hope and believe that the first edition of 'Financial Freedom' will lay the foundation to satisfy the changing needs of the Indian investor, going forward. This will play a significant role in our larger aim of enabling financial independence for all."

The campaign will also run on social media platforms like Facebook, YouTube, LinkedIn and Twitter, where people can join the conversations using the hashtag #FinancialFreedom.

Moneycontrol is part of the Network18 Group which is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary TV18 Broadcast [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group).

TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels - Colors, Colors HD, MTV, Comedy Central, Vh1, Nick, Sonic, Nick Jr./Teen Nick and Viacom18 Motion Pictures, the group's filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18.

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