afaqs! news bureau

Movies Now launches a quiz to promote 'High Rollers'

The Hollywood quiz has been designed for media and advertising agencies.

Movies Now has launched a quiz targetting the media and advertising fraternity for its new property 'High Rollers', which is being supported by an extensive marketing campaign.

Media and advertising professionals can participate by logging on to a specially created microsite and answer a few simple questions about the actors, movies and other Hollywood trivia.

Movies Now launches a quiz to promote 'High Rollers'
The participants stand a chance to win 1 TB hard drives, Sony headphones and JBL speakers, every week. There will be ten weekly winners for the contest and three participants will win iPhone 6. The four-week-long activity will not just reward individuals, but also the agencies. Individual scores will be added to the agency scores.

The channel will be airing 24 Hollywood flicks featuring popular and critically acclaimed celebrities like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio, under its 'High Rollers' property.

Movies Now has brought on board Urban Ladder as the presenting sponsor for 'High Rollers', which will be aired from Monday to Thursday at 11 pm. Movies include 'Taken 2', 'The Dark Knight Rises', 'Harry Potter and the Deathly Hallows', 'The Wolf of Wall Street', 'What Happens in Vegas', 'Men in Black', 'Wolverine', 'Knight & Day', 'Mr. & Mrs. Smith', 'Transporter', 'Salt', 'Fast & Furious 6' and 'Ocean's 11'.

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