The account is estimated to be worth Rs. 300 crore.
MediaCom has been awarded the consolidated media duties of Future Group, following a multi-agency pitch. This consolidation comes after MediaCom's win of Future Group's TV mandate in April 2014. Allied Media was the incumbent agency for print and other media. This is MediaCom's ninth win in 2015 and is estimated to be worth Rs.300 crore.
Debraj Tripathy, MD, MediaCom, adds, "We feel privileged to partner with Future Group, undoubtedly the pioneers in the Indian retail space. It is a big responsibility and a challenge. The team is excited and is raring to go."
The Future Group business will be managed by MediaCom's Mumbai office. Ashwini Kamat, who led the pitch, will also oversee the business.