He was earlier general manager and senior vice president of Madison's Platinum Crest.
Mitra brings with him 16 years of experience and has worked at MAA Bozell, Euro RSCG and Universal McCann, among others. Some of the businesses he has worked on include Tata Tea, TVS, Intel and Levi's.
Speaking on the appointment, Gangadhar says, "With his extensive experience of managing large advertisers, Deb's track record is formidable. We are blessed with a fantastic roster of clients in Bengaluru and there is no better candidate than Deb to take stewardship of them."
Commenting on his new role, Mitra says, "Among the big agencies, MEC is the fastest growing and is now the largest agency in Bengaluru. I am excited with the agency's digital focus and integrated media approach. Hopefully, I will be able to use my experience to take things to the next level."