The company will release rural viewership data week 41onwards, expanding its reach to 153.5 million households.
The Board members of the Broadcast Audience Research Council (BARC) India have decided to release the much awaited rural data, starting next week on Thursday 22nd October.
BARC India, which had recently announced a joint venture with TAM Media to form a meter management company, is working on the dynamics of it, and will soon announce its integration plan.
"With the board giving us the go ahead to release the rural data, one will see 'What India Watches'. We will be releasing the data starting week 41" said BARC India CEO, Partho Dasgupta.