Parthasarathy joins as VP, corporate, in Mumbai, and Gaur, as AVP, corporate, in Delhi.
Hindi newspaper group Patrika has annouced two senior level corporate appointments. Parthasarathy N joins the group as vice-president, corporate, and will be based in Mumbai. Sanjay Gaur has stepped in as assistant vice-president and will head the Delhi office.
Parthasarathy has 28 years of experience in media marketing and has held senior level positions in The Hindu Group as well as the India Today Group.
AVP, Sanjay Gaur holds an experience of over 25 years in handling the overall business operations, project management, new project launches, market development , channels marketing, conceptualisation and management of the creative aspect of the projects of clients in various Media, FMCG, stationery industries.
Saurabh Bhandari, national head marketing, says, "Patrika is always focussed on growth and value creation for all stake holders. The expertise and experience of both Parthasarathy and Gaur will help us reach the marketers more effectively and provide better experience and satisfaction. Patrika is known for its high delivery in terms of numbers, but it is better known for the credulity that comes along with it."
Patrika group operates in eight states and has editions from 35 print centres. Besides, its Hindi language papers, the Group recently launched an english news website Catch. It also plans to venture into radio with recently acquired FM licenses.