HolidayIQ.com assigns integrated media duties to Havas Media

Havas Media Group India, in a multi-agency pitch, has won the integrated media mandate of HolidayIQ.com, a travel community and holiday's recommendation engine. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crore.

"The recommendations from Havas Media had a good balance of data and content. Its deep understanding of the category and thought leadership helped them win this mandate", states Diptakirti Chaudhuri, CMO, HolidayIQ.com.

Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia, notes, "It is a great win for us. HolidayIQ is a very 'meaningful' brand in an extremely engaging category. Havas also has an entrepreneurial DNA which allows us to understand the challenges and objectives of these clients better. Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here."

Mohit Joshi, managing director, Havas Media Group India, adds, "We are glad that our focussed efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association."

Powered by the Indian traveller community and experts, the portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ gives customised, relevant, information and insights on places, hotels, sightseeing and transport to customers.