afaqs! news bureau

Zee launches new video-on-demand platform OZEE

The ad-supported platform will have TV shows, movies, music and videos across multiple genres and languages.

Zee Digital Convergence Limited (ZDCL), the digital arm of Zee Entertainment Enterprises Limited (ZEEL), has announced the launch of a new video-on-demand platform called OZEE. Viewers can now access content on OZEE free of cost across all devices and platforms (Android, iOS).

Zee launches new video-on-demand platform OZEE

Commenting on the launch, Punit Goenka, managing director and CEO, Zee Entertainment Enterprises Limited, says, "The fact that people today find it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere has only driven consumer expectations higher. The video-on-demand platform has become the need of the hour. OZEE will offer a user-friendly platform and the comfort of watching your favourite ZEE show or movie at your convenience. Living in the 'instant' era, OZEE will make content available within minutes of its television telecast."

Debashish Ghosh, CEO, Zee Digital Convergence Limited, says, "We believe that OZEE will deliver an effortless and pleasurable experience to all viewers of On-Demand content on OZEE -- irrespective of location, age group, SEC, and the comfort level with technology platforms. OZEE will not only deliver the best entertainment content from ZEE, it is also designed to make the viewing experience truly unique and trouble free. "

The official statement says that while OZEE caters to a much larger and valuable target audience, the primary focus will be the 18-24-year-olds.

The statement adds, "OZEE will showcase Zee Network content (shows -- fiction and non-fiction, movies, Zee Music, and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada. The shelf life of a show on OZEE will be that of a lifetime. Some of OZEE's key features include a superior interactive video viewing experience even over low bandwidth connections across devices, follow this show, and timely notifications."