Tata Jaguar Land Rover appoints Mindshare

Mindshare Mumbai has won the Tata Jaguar Land Rover account, in a recently concluded pitch. According to sources, the brand's annual media spend is pegged at approximately Rs 30 crore.

Mindshare will handle the brand's media planning and buying across TV, print and outdoor platforms.

Previously, the account was with Lodestar UM.

For the record, Tata Jaguar Land Rover has been a wholly owned subsidiary of Tata Motors since 2008, when the latter acquired it from Ford.