GEC Watch: In Week 29, Star Utsav replaces Zee Anmol as No.1 channel in rural market; Star Plus continues to be No.1 channel in urban market

BARC Data: Top Hindi five GECs of Week 29 - July 16-July 22, 2016-HSM: NCCS All: 4+ Individuals: BARC India base - All India (U) and (R). (Impressions in 000s.)

In Week 29 of BARC's viewership data for the urban market, Star Plus continued to lead as the No.1 channel with an increase in viewership of 478215 Impressions compared to 482054 Impressions in Week 28.

Colors was at No.2 position, with a viewership of 414701 Impressions compared to 409365 Impressions last week.

Zee TV maintained its No.3 position with a marginal increase in the ratings with 356423 Impressions compared to 334037 Impressions last week.

Life Ok jumped one place up from No.5 to No.4 position with 287242 Impressions compared to last week's 268809 Impressions.

Sony SAB made it to No.5 position with 266242 Impressions after missing out in the list of most-watched channels last week.

As far as the rural data is concerned, Star Utsav replaced Zee Anmol as the No.1 channel in Week 29 with 348824 Impressions compared to 333048 Impressions last week.

Zee Anmol was at No.2 position with 329641 Impressions compared to last week's 358649 Impressions.

Sony Pal was at No.3 position with a viewership of 313911 Impressions compared to last week's 301028 Impressions.

Zee TV was at No.4 position with 280475 Impressions compared to 263056 Impressions last week.

Star Plus was at No.5 position with a viewership of 218160 Impressions compared to 238011.

Top five shows in Hindi GECs (Urban)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (U). (Impressions in 000s)

Zee TV's Kumkum Bhagya remained the most-watched show at No.1 spot with an average viewership of 7521 (Last week: 7428)

Star Plus' Ye Hai Mohabbatein was at No.2 position with an average viewership of 6945 (Last week: 6760).

Zee TV's Sa Re Ga Ma Pa made it to the list of top-watched shows after missing out in last week's list, and was at No.3 with an average viewership of 6816.

Star Plus' Yeh Rishta Kya Kehlata Hai jumped to No.4 position from No.5 with an average viewership of 5807 (Last Week: 5896).

Star Plus' Saath Nibhana Saathiya made it to the list of top-watched shows and was at No.5 position with an average viewership of 5730.

Top five shows in Hindi GECs (Rural)

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (R). (Impressions in 000s)

Zee Anmol's Jodha Akbar remained the No.1 watched show despite a loss in viewership with 6542 (Last week: 6936).

Zee TV's Kumkum Bhagya remained at No.2 position with an average viewership of 5970 (Last Week: 6221).

Zee Anmol's Bandini was at No.3 position this week with an average viewership of 5733 (Last week: 5509).

Zee TV's Sa Re Ga Ma Pa made it to the list of top-watched shows after missing out in last week's list, and was at No.4 position with an average viewership of 4990.

Star Utsav's Saath Nibhaana Saathiya also made it to No.5 position with an average viewership of 4269, after missing out in last week's list.