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GEC Watch: Star, Colors, and Zee top three in Urban; Zee Anmol, Star Utsav and Sony Pal in rural
Zee's Brahmarakshas is top show in urban market, while Naagin on Rishtey tops rural list.
BARC Data: Top Hindi five GECs of Week 38 - September 17-September 23, 2016-HSM: NCCS All: 4+ Individuals: BARC India base - All India (U) and (R). (Impressions in 000s.)
In Week 38 of BARC's television viewership data for the urban market, Star Plus, Colors, and Zee TV continue to hold the top slots in that order. Star Plus clocked an impressive 60414, up from its 481899 Impressions, while Colors raked in 398149 Impressions, down from 413004 Impressions in Week 37. Zee TV at No.3 again saw a marginal dip with 315402 Impressions compared to its previous week's performance at 318360.
Rural Data
In the rural market, Zee Anmol remains the No.1 channel in Week 38 with 351142 Impressions, a dip below its 377273 Impressions in Week 37.
Star Utsav was again at second place with 337587 Impressions (347840 Impressions in Week 37), while Sony Pal, too, stayed put at No.3, with 295282 though with an increase in its performance.
Again, maintaining its No.4 position since two weeks was Rishtey with 259234 Impressions compared to 257798 Impressions in the previous week, while Zee TV was fifth at 223267 Impressions.
Top five shows in Hindi GECs (Urban)
As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (U). (Impressions in 000s)
Top five shows in Hindi GECs (Rural)
As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): 4+ Individuals: BARC India base - All India (R). (Impressions in 000s)
In Week 38, as per BARC rural data, Rishtey's Naagin stormed into the list taking up top spot with 5733 Impressions followed by Zee Anmol's Jodha Akbar with 5677 Impressions. Zee TV's Kumkum Bhagya, Zee Anmol's Bandini and Sony Pal's Baal Veer were at third fourth and fifth positions, respectively.